MiLB Associates Program - Associate, Digital Marketing & Analytics

    • Job Tracking ID: 512905-652988
    • Job Location: Saint Petersburg, FL
    • Job Level: Student/Internship
    • Level of Education: BA/BS
    • Job Type: Internship
    • Date Updated: November 17, 2018
    • Years of Experience: Less Than 1 Year
    • Starting Date: January 14, 2019
    • Starting Date: 01/14/2019
Invite a friend
facebook LinkedIn Twitter Email


Job Description:

The MiLB Associates Program offers an immersive baseball leadership experience to post-graduate students, enhancing their understanding of Minor League Baseball operations through a valuable, hands-on opportunity with the league office and our clubs. This paid internship program begins with orientation in January and concludes with a team project presentation and attendance at the Baseball Winter Meetings in December. The goal of this program is to prepare entry-level professionals for a career in sports, especially Minor League Baseball. During this year-long program, Associates will gain an in-depth understanding of the department in which they are assigned and exposure to all other aspects of Minor League Baseball.

The Associate, Digital Marketing & Analytics will assist the Digital department with a variety of sports-digital related tasks, with a focus in digital marketing and analytics support.

 

Reports to: Sr. Manager, Digital Marketing & Communications
Status: Intern (Temporary, Full-time)
Classification: Non-Exempt
Location: St. Petersburg, FL
Work Hours: TBD, up to 40 hours/week
Desired Start Date: January 14, 2019
End Date: December 20, 2019

 

Essential Functions:

  • Assist in researching, writing, compiling, and monitoring monthly, club-facing digital newsletters
  • Assist in the research and activation of the 2019 digital marketing strategy and promotional calendar
  • Learn about Minor League Baseball’s paid media platforms, such as Google Tag Manager and Facebook Business Manager; monitor and provide leadership team with research and best practice suggestions
  • Prepare weekly updates and performance reports to track growth and success rates of marketing campaigns
  • Gather and analyze monthly reporting and analytics for overall traffic
  • Assist in the research and preparation of digital marketing educational material to share with Minor League Baseball clubs
  • Provide creative digital ideas and solutions for Minor League Baseball Official Partners based on partner goals and objectives
  • Assist with website and creative copywriting, proofing and updating, as needed
  • Recommend new ways to promote our digital content including videos, podcasts, and articles across all MiLB channels and platforms
  • Assist with presentation and meeting preparation as needed
  • Complete a final project focused on MiLB digital marketing recommendations, specifically addressing who the digital fan is and recommended ways to engage and increase our conversion of this audience; present to digital leadership team
  • Actively participate in all 2019 MiLB Associate Program activities and projects
  • Perform other departmental and company-wide duties as assigned

Experience and Skills:

Education & Experience:

  • Bachelor’s degree in digital marketing or a related area of study; Master’s in digital marketing, preferred
  • Previous experience in sports not required, but interest in and basic knowledge of MiLB, preferred
  • Knowledge of Adobe systems and Microsoft Office, preferred
  • Working knowledge of Facebook Business Manager, Google Marketing Platform, and other paid media solutions
  • Working knowledge of Adobe Photoshop or Adobe Illustrator
  • Working knowledge of Adobe Analytics, Google Analytics, and other reporting tools, preferred
  • High-level understanding of web development and HTML, preferred

 

Skills & Attributes:

  • Strong organizational and oral and written communication skills required
  • Creative with ability to think big picture
  • Ability to capture or create, edit, and publish content with great attention to detail
  • Ability to multi-task between projects
  • Social media savvy and ability to effectively communicate with and reach our audience across all channels such as Twitter, Instagram, Facebook, Snapchat, YouTube, and others
  • Ability to work autonomously as well as on a team
  • Spanish (written and verbal) fluency is helpful, but not required

 

Additional Notes:

  • Must be able to be present in St. Petersburg, Florida for duration of 2019 MiLB Associates Program (January 14, 2019 to December 20, 2019)
  • Must be available to travel to Baseball Winter Meetings
  • Must be physically present at work location during required business hours
  • Professional office environment; this position uses standard office equipment such as computers, phones, photocopies, filing cabinets and fax machines
  • Primarily sedentary role; however, some filing required including the ability to lift files, open filing cabinets and bend or stand on a stool or lift up to 40 pounds as necessary
  • Must be able to successfully pass a background screening and social security verification

 

The preceding job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities and qualifications required of employees to do this job.

 

Minor League Baseball is an Equal Opportunity Employer