MiLB Associates Program - Associate, Marketing Strategy & Research (Bilingual)

    • Job Tracking ID: 512905-654083
    • Job Location: Saint Petersburg, FL
    • Job Level: Student/Internship
    • Level of Education: BA/BS
    • Job Type: Internship
    • Date Updated: November 17, 2018
    • Years of Experience: Less Than 1 Year
    • Starting Date: January 14, 2019
    • Starting Date: 01/14/2019
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Job Description:

The MiLB Associates Program offers an immersive baseball leadership experience to post-graduate students, enhancing their understanding of Minor League Baseball operations through a valuable, hands-on opportunity with the league office and our clubs. This paid internship program begins with orientation in January and concludes with a team project presentation and attendance at the Baseball Winter Meetings in December. The goal of this program is to prepare entry-level professionals for a career in sports, especially Minor League Baseball. During this year-long program, Associates will gain an in-depth understanding of the department in which they are assigned and exposure to all other aspects of Minor League Baseball.

The Associate, Marketing Strategy & Research will assist with all marketing functions supporting the U.S. Hispanic/Latino fan engagement initiative, and thus play an integral role for MiLB League-based marketing operations, and all 72 Copa-participating Clubs.

Reports to: Vice President, Marketing Strategy & Research

Status: Intern (Temporary, Full-time)

Classification: Non-Exempt

Location: St. Petersburg, FL

Work Hours: TBD, up to 40 hours/week

Desired Start Date: January 14, 2019

End Date: December 20, 2019


Essential Functions:

  • Play a central project management role as the daily liaison between MiLB’s League-based marketing operations and the 72 Clubs participating in the Copa event series
  • Track ongoing event series metrics - e.g., game attendance, merchandise sales, etc. - and provide weekly reports on results, trends, opportunities for improvement, etc.
  • Research marketplace activity specific to the U.S. Hispanic/Latino consumer segment, and offer recommendations to improve MiLB and its Clubs’ ongoing fan engagement effort targeting this high-potential fan community
  • Support other MiLB League business-building activities, as needed
  • Contribute ideas and activation strategies based on hands-on experiences and/or education-based learnings
  • Communicate efficiently with internal departments on requested projects to ensure objectives are clearly understood and met
  • Actively participate in all MiLB Associates Program activities and projects
  • Execute other projects or tasks as assigned by Vice President, Marketing Strategy & Research
  • Support other MiLB League business-building activities, as needed and requested


Experience and Skills:

Education & Experience:

  • Bachelor's or master’s degree in marketing-related field required
  • Fluency in Spanish required
  • Advanced writing ability (English and Spanish) required
  • Proficiency in MS Office Suite required
  • Experience with Adobe Creative Suite (Acrobat, Photoshop and Illustrator) preferred
  • Advanced proficiency in a variety of all social networks (Facebook, Twitter, Instagram, Snapchat, YouTube, etc.) preferred
  • Experience creating, developing, and/or running successful multicultural marketing campaigns (U.S. Hispanic/Latino-focused) preferred
  • Experience handling marketing budgets and developing insights based on campaign results preferred
  • Sports and/or event industry, agency or property experience preferred

Skills & Attributes:

  • Consumer-centric self-starter with a solid understanding of U.S. Hispanic/Latino marketplace
  • Fundamentally innovative; always thinking about improving all aspects of marketing operations
  • Instinctively proactive in finding creative solutions to amplify successes and/or address opportunities for improvement
  • Ability to coordinate, prioritize and meet simultaneous project deliverables and deadlines
  • Possess excellent verbal and written communication skills
  • Excel under pressure
  • Understand cascading League and departmental goals to drive company direction versus personal preference
  • Must be coachable, a good listener, able to respond to real-time results, consumer research, and collaborative, constructive feedback
  • Must be detail-oriented with a near-flawless degree of accuracy
  • Must be able to work autonomously, as well as part of a team
  • Must be fiscally responsible and adhere to budget parameters

Additional Notes:

  • Must provide at least 2-3 writing samples in English and Spanish that demonstrate business communications ability; e.g., class projects showing strategic thinking, reports showcasing communication skills and tonality
  • Estimated travel less than 5% for key League events and/or relevant industry conferences; must be available to attend 2019 Baseball Winter Meetings
  • Must be physically present at work location during business hours
  • Professional office environment; this position uses standard office equipment such as computers, phones, and multi-function printers
  • Primarily sedentary role; however, some filing required including the ability to lift files, open filing cabinets and bend or stand on a stool or lift up to 40 pounds as necessary
  • Must be able to successfully pass a background screening and social security verification


The preceding job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Minor League Baseball is an Equal Opportunity Employer