Manager, Digital Activation

    • Job Tracking ID: 512905-673692
    • Job Location: Saint Petersburg, FL
    • Job Level: Management
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: March 12, 2019
    • Years of Experience: 2 - 5 Years
    • Starting Date: ASAP
    • Starting Date: As Soon As Possible
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Job Description:

The Digital Activation Manager plays a critical strategic role at Minor League Baseball (MiLB). The Digital Activation Manager has a primary responsibility for partner campaign success. They will be responsible for management and optimization of digital media campaigns to ensure launch and successful delivery for all MiLB partners. The Digital Activation Manager will work with all digital and social products including, but not limited to, Content Marketing, SEO, Display, Social Media, Native, Email and Web Marketing.

Reports to: Sr. Manager, Digital Marketing & Communications
Status: Full time
Classification: Non-exempt
Location: St. Petersburg, Florida

Essential Functions & Responsibilities:

  • Develop and successfully manage overall digital activation plans on behalf of MiLB partners, as well as national marketing campaigns, as needed.
  • Develop and manage insertion orders for all digital campaigns and work directly with MiLB technology partners, such as MLB Advanced Media, to secure inventory in a timely manner.
  • Attends Partnership Marketing calls with current partners, as needed, to help prepare and deliver partner-centric solutions.
  • Works closely with the Digital Partnership Strategist and Partnership Marketing team to develop digital marketing plans and strategies to fit or enhance partner’s digital investment.
  • Proactively works with technology partners to monitor and manage campaigns and make appropriate adjustments to improve performance and ongoing optimization for all digital campaigns.
  • Communicates monthly results and proof of performance to partners in tandem with the Partnership Marketing team.
  • Develop a post-sale communication and activation plan internally and externally for maximum efficiency and post-sale success.
  • Works with Sr. Manager of Digital Marketing and Communications, Digital Partnership Strategist and Partnership Marketing team to ensure deadlines are met and client performance is delivered as promised.
  • Attends weekly Partnership Marketing meetings and as available, training sessions to implement go-to-market strategies for a variety of digital products.
  • Actively communicates with technology partners to understand roadmap of upcoming digital solutions, as well as introduce or suggest new scalable digital products or marketing assets that lead to direct revenue generation for MiLB partners.
  • Provides on-going recommendations to Digital Partnership Strategist or Partnership Marketing team and clients to upsell and cross-sell MiLB’s vast product offerings during renewal periods, with partner satisfaction as the top priority.
  • Supports internal sales education and the development of collateral related to digital products, solutions and optimal packaging
  • Supports an active dialogue with the Partnership Marketing team in preparation of execution timeline, activation status updates and end of year campaign performances, all the while ensuring partner goals are met throughout the year.
  • Assist Senior Vice President, Digital Strategy & Business Development and Senior Manager, Digital Marketing & Communications in various projects, as needed.

Experience and Skills:

Education & Experience:

  • Bachelor’s Degree
  • 2+ years of experience in digital/social media, agency or sports team partnership fulfillment
  • Flexibility to ensure completions in a variety of ways and tight timelines
  • Full working knowledge of all aspects of Digital Marketing including Google Analytics, OTT / OLV Video Services, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, and Email Marketing.
  • A solution minded individual with a positive attitude who has worked in a creative environment
  • Track record of success in a variety of roles and responsibilities working with others
  • A technical background while having the ability to communicate with individuals who may not have a strong digital background.
  • Ability to manage obstacles and overcome problems to meet objectives
  • Knowledge of Adobe systems, variety of CRM tools and Microsoft Office preferred
  • Full understanding of Adobe Analytics, Google Analytics and other reporting tools or software
  • Working knowledge of Adobe Photoshop or Adobe Illustrator
  • Working knowledge of Web Development and HTML a plus
  • Oral and written communication skills required
  • Ability to capture or create, edit, and publish content with great attention to detail
  • Strong organizational skills-- must be capable of managing multiple projects simultaneously
  • Spanish (written and verbal) skills are a plus, but not required

Additional Notes:

  • Limited travel is expected in this position
  • Professional office environment; this position uses standard office equipment
  • Must be able to successfully pass a background screening and social security verification