Manager, Marketing & Business Strategy

    • Job Tracking ID: 512905-706629
    • Job Location: Saint Petersburg, FL
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: October 10, 2019
    • Years of Experience: Not Applicable
    • Starting Date: ASAP
    • Starting Date: As Soon As Possible
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Job Description:

The Marketing & Business Strategy Manager will play an integral role in crafting the Minor League Baseball (MiLB’s) story, aiding the organization with its vision to become a dynamic leader in sport and entertainment. Working across all business units, this position will be charged with the development and measurement of go-to market commercial sales strategies, fan engagement initiatives that are focused on brand amplification, consumer acquisition, and revenue growth for MiLB representing all 160 MiLB Clubs.

Reports to: Director, Marketing and Business Strategy, MiLB
Status: Full-time
Classification: Exempt
Location: St. Petersburg, Fla.
Work Hours: M-F, 9am-5pm

Essential Functions:

  • Co-author with the Business Development and Media team a refined commercial go-to market strategy.
  • Lead MiLB’s sponsorship valuation analysis tools and methodology to ensure MiLB’s value proposition is diverse and maximized.
  • Support new national ownership platform creation/production of inspiring design, content and sponsorship campaigns that build the MiLB brand and drive revenue.
  • Amplify current national marketing campaigns, imagining methods to maintain national buy-in from teams and both prospective and established fans.
  • Lead the aggregation and synthesis of proprietary and syndicated consumer research to uncover and communicate key insights for company growth.
  • Interact with all departments and 160 member clubs to contribute to the analysis, development and implementation of all marketing and sales campaigns.
  • Manage cross functional projects between various departments (Licensing, Events, Charities, etc.) and analyze ROI of activities.
  • Pioneer and implement measurable sales and marketing strategies that will drive revenue goals and increase awareness.
  • Sustaining productive relationships with team marketing leads to ensure local market success and provide consistent guidance.
  • Support consistent Board communication throughout the year.
  • Play an active role in annual budget development and monthly financial management of MiLB Enterprises.
  • Other projects assigned by Chief Marketing and Commercial Officer and Director, Marketing and Business Strategy.

Experience and Skills:

Education & Experience:

  • Bachelor’s degree required, preferably in Marketing, Business or related field of study and Master’s Degree, preferred.
  • Minimum two (2) years of marketing, branding, creative or other relevant work experience.
  • Demonstrate customer service-like ability to aid interdepartmental and Club growth.
  • Expertise in research and data presentation.

Skills & Attributes:

  • Proficiency in MS Office, data visualization, Adobe Creative Suite, and other innovative technologies.
  • Ability to think big-picture and translate national platforms to on-the-ground executable plans.
  • Hands-on content production skills, including photo/video editing, storyboarding, copy editing, etc.
  • Detail-oriented with a keen sense of the MiLB brand and broader sport and entertainment marketplace.
  • Ability to collaborate across divisions/departments.
  • Ability to transfer conceptual ideas to tactical execution and overall creative look.
  • Leadership capabilities and ability to provide constructive guidance.

Additional Notes:

  • Approximately 20% travel is expected in this position.
  • Responsible for managing a team and function.
  • Must be physically present at work location during business hours.
  • Professional office environment; this position uses standard office equipment such as computers, phones, photocopies, filing cabinets and fax machines.
  • Primarily sedentary role; however, some filing required including the ability to lift files, open filing cabinets and bend or stand on a stool or lift up to 40 pounds as necessary.
  • Must be able to successfully pass a background screening and social security verification.